B2 Audience research

  My Audience:

My target audience are those ages 16-25 and in 2021 there is an estimated population of 5000,000 of

those in the UK within this age range. As a part of my research, I conducted a survey for those between

ages 16-25. The survey that I conducted received overwhelmingly negative responses. The questions

on the survey had the main purpose of asking people what their opinions of Sunderland were, here is

the survey as well as the responses

https://docs.google.com/forms/d/e/1FAIpQLSe-84YStA0MshsArLs21l66j1VadXcYbD8kJRi7QvvYjEQKRg/viewform?usp=sf_link: .The current estimated population of Sunderland in 2021 is 300,000. I also discovered that the most

used social media site among young people and teenagers in 2020 was YouTube. This lets me know

that YouTube would be the easiest platform that I could use to reach my target audience

(Those aged 16-25). Facebook was the second most used social media platform. This is important as

Facebook is better suited to provide content for local communities. Therefore, by using Facebook I

would be more easily able to reach the people of Sunderland. This lets me know that YouTube would be

the easiest platform that I could use to reach my target audience (Those aged 16-25). Facebook was

the second most used social media platform. This is important as Facebook is better suited to provide

content for local communities. Therefore, by using Facebook I would be more easily able to reach the

people of Sunderland.