B2 Regional Identity

Before producing my series of print adverts, I took 3 individual images of different locations around Sunderland. These locations were Penshaw Monument, Fulwell Mill and Roker Pier. I decided that I wanted to gather all of my images on the same day (19/03/2022). I had already developed a shooting schedule during the post production process.   Roker Pier: 10:00-11:00 Penshaw Monument: 13:00-14:00 Fulwell Mill: 16:00-17:00 The equipment that I used was very basic and simplistic. To take my images I used the back facing camera on the Samsung S20 FE smartphone. The raw images that this phone took were of a very high quality despite no extra settings being used. Here are some of the raw images taken: You can see here that I experimented with different camera angles and positions

I was tasked with creating either a documentary or print media exploring the theme of Regional Identity within the City of Sunderland. I decided to create a print campaign featuring 3 of some of Sunderland's most defining landmarks. These landmarks consisted of Roker Pier, Penshaw Monument and Fulwell Mill. To begin this project, I first conducted research into my client, Sunderland Culture. When doing this, I was able to find information on the companies history, past projects, who they were, where they operate, what they do, their values and ethos, as well as their key stakeholders. This is some of the information that I was able to find on  Sunderland Culture . As seen above, I have given a brief analysis of my client and explained their background. I have also spoken about their 'Twenty Four Seven Programme' and included their ambitious timeline, spanning from 2018 to 2024. I have also spoken about two of their other projects, the '2021 UK City of Culture' and ...