B2 Regional Identity

Before producing my series of print adverts, I took 3 individual images of different locations around Sunderland. These locations were Penshaw Monument, Fulwell Mill and Roker Pier. I decided that I wanted to gather all of my images on the same day (19/03/2022). I had already developed a shooting schedule during the post production process.   Roker Pier: 10:00-11:00 Penshaw Monument: 13:00-14:00 Fulwell Mill: 16:00-17:00 The equipment that I used was very basic and simplistic. To take my images I used the back facing camera on the Samsung S20 FE smartphone. The raw images that this phone took were of a very high quality despite no extra settings being used. Here are some of the raw images taken: You can see here that I experimented with different camera angles and positions

During the beginning stages of creating my first print ad, I begun with this very simple draft. It features a picture that I took of Roker Pier with the the short text that reads 'Regional Identity' in the default Photoshop font, 'Arial'.  In the image shown above, I have experimented with a different font as well as adding a border around the edges of the print. While experimenting with my print ad, I decided to try an overlay by choosing a sun image from google and pasting it onto my Photoshop project.  I experimented with the 'Linear Dodge (add)' blending mode in 'Layers' These were some of the responses that I received on my feedback form This feedback told me that the improvements that I needed to make involved playing around with the colours and balance, making the font more clear as well as making the shine less bright. I also experimented with another overlay. This is another example of a light overlay that I imported from Google. I resized it to...

I was tasked with creating either a documentary or print media exploring the theme of Regional Identity within the City of Sunderland. I decided to create a print campaign featuring 3 of some of Sunderland's most defining landmarks. These landmarks consisted of Roker Pier, Penshaw Monument and Fulwell Mill. To begin this project, I first conducted research into my client, Sunderland Culture. When doing this, I was able to find information on the companies history, past projects, who they were, where they operate, what they do, their values and ethos, as well as their key stakeholders. This is some of the information that I was able to find on  Sunderland Culture . As seen above, I have given a brief analysis of my client and explained their background. I have also spoken about their 'Twenty Four Seven Programme' and included their ambitious timeline, spanning from 2018 to 2024. I have also spoken about two of their other projects, the '2021 UK City of Culture' and ...